Abstract Narrative

One objective of this project was to learn how to utilize design principles to create ambiguous forms from type. Another objective of this project was learning how to use a grid in design and how to break that grid. Inspiration for this project can be drawn from the Saks Fifth Avenue Brand bag design. This design uses the grid to break down typography to abstract form. Further elaborating on this design the project helped me to push the boundaries of what type can be used for and how to design using type. 

My process for this project was to start by picking a 12 letter word that was then placed in a 12 square grid. I picked the word quantitative. Then I created four compositions using the grid to emulate the concept of quantitative. I explored the concept of quantitative as well as how various font styles work together to create form. I experimented with just using one font and connecting the letters together using the grid. I also experimented with multiple fonts and how they connected stylistically. Finally I wanted to conceptualize the word quantitative by using binary to represent data input. Each approach taught me how to work with a grid and how to push typography into the abstract to create forms as opposed to letters. 

Through this process I learned about using a grid in design. This project introduced me to Adobe Illustrator and I learned how to create projects and artboards in Illustrator. I also learned the importance of masks in Illustrator and how to use a clipping mask to create forms. This project also taught me how to create forms using letters and how to push the boundaries of type.